Mar 08

SEO – How can I improve keyword ranking overseas?

Written by admin

I am doing well at getting to the top of Google for keyword searches in the UK, however I want to rank highly overseas, namely in Africa and Asia. How can I check my ranking as if I was a user in, say, Ghana and secondly how can I improve my ranking there?

Thanks

Hi Laura M,

You have 2 questions – 1. is how do you confirm your ranking and 2.how do you increase your ranking.

Just like you have a Google.co.uk, you will also have a Google for all the different countries in Africa, like Google.co.za (for South Africa, Africa’s biggest economy) and .co.in for India.

In terms of ranking – each domain name is by default placed either in the country its hosted in (for TLD’s like .com, .net, .org etc) which is done based on it’s IP or if it’s a ccTLD, then it becomes a page from that country.

You can also use Google WebMaster tools to set a non-ccTLD to a specific location. So you could setup LaurasSite.com – host it in the UK but tell Google that its relevant to say Egypt.

You can also setup sub-domains or folders in your site by adding them to Google webmasters. Lets say that LaurasSite.com is in the UK but you want to setup content for Senegal and China on the same domain. Then you add LaurasSite.com/china/ as a domain in Google Webmasters and set the Geo-target using the tools.

Also, many countries with different languages also have searches that return results only in a specific language, e.g. French.


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Posted in: keyword rank

2 Comments so far...
  1. Perpetual Mental Motion
    March 8th, 2010 at 1:29 pm

    Hello Laura:
    You need to create content based on the native languages of your target customers. The same Search Engine Rankings apply for Each Language. However So many people of the world who do not speak English for example, do tend to use translator software to look at English based websites. So you probably will have to nail the issue by making english content sites and other language sites.

    You may want to considering registering a domain that has the the ext of the target country as well. I would do this as a test and try marketing to that local market. If It works along with registering other standard TLD domains , such as .com and .org etc… Go with it.

    Okay the question about checking ranking in different locations..

    Try this web page. It has a handy reference of many localized flavors of google searches around the world….

    http://onlinegooglesites.blogspot.com/2008/02/google-regions-and-google-countries.html

  2. Gainsai G
    March 8th, 2010 at 2:12 pm

    Hi Laura M,

    You have 2 questions – 1. is how do you confirm your ranking and 2.how do you increase your ranking.

    Just like you have a Google.co.uk, you will also have a Google for all the different countries in Africa, like Google.co.za (for South Africa, Africa’s biggest economy) and .co.in for India.

    In terms of ranking – each domain name is by default placed either in the country its hosted in (for TLD’s like .com, .net, .org etc) which is done based on it’s IP or if it’s a ccTLD, then it becomes a page from that country.

    You can also use Google WebMaster tools to set a non-ccTLD to a specific location. So you could setup LaurasSite.com – host it in the UK but tell Google that its relevant to say Egypt.

    You can also setup sub-domains or folders in your site by adding them to Google webmasters. Lets say that LaurasSite.com is in the UK but you want to setup content for Senegal and China on the same domain. Then you add LaurasSite.com/china/ as a domain in Google Webmasters and set the Geo-target using the tools.

    Also, many countries with different languages also have searches that return results only in a specific language, e.g. French.
    References :
    http://primaryposition.blogspot.com