SEO Obsession? Rank Checking
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There are a few things SEO companies or individuals deal with on a day to day basis, either from clients or their own inner brain workings. One of the most frustrating is obsessive rank checking.
Sure you want to see your site’s progress, but there are things you need to keep in mind when you check where your site is ranked 30 times a day. The results you see may not be as accurate as you think:
1) Google’s data centres are constantly getting updated so results will differ pretty often
2) Your search results are made more personal to you by giving you results that relate to your most
frequently searched terms, so what you see may not be what people searching with your keywords will see
3) Search results depend on location too, so again what you see may not be what your potential customers see
The latest big thing is that Google has just released SearchWiki, and maybe they will start using searcher votes in their algorithm, but those results will still depend on good content. Personalised search gives us the same thing. People only click through to sites they think will serve their search quest.
To the SEO practitioners who panic about rankings and give themselves click-tendonitis because “the world of SEO is changing!!”, I pose this question: with all the changes that do take place in the SEO industry, what is the main thing that remains a prominent factor? Content.
That is the bottom line. Create interesting, keyword rich content.This means your copy as well as other factors on your website like images. Work your way into universal search – include keywords in your image names, or your video names if you have videos, create a business listing on Google maps. Steer your rank obsession to a new direction.
Your content is what sells your services or products. Your content does your marketing. Your users respond to the marketing in place. They bring in the business. Make the users happy first. Know what converting keywords are being used and target them in your content.
There really is no need to panic, the actual ranking (on Google at least) may be becoming less important but you have your whole website to make up for that! Indulge in it. Concentrate more on your users and on your SEO optimisation and content score and less on the time you spend checking your ranking. It’s more fun anyway!
Leila Davies
http://www.articlesbase.com/seo-articles/seo-obsession-rank-checking-669271.html
Keyword Research And Analysis Strategies 1: Overview
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Good search engine optimization experts perform extensive keyword research and analysis prior to starting any SEO campaign. Much like PPC marketing, obtaining a large list of related keywords gives a search marketer the opportunity to select the most profitable and high traffic terms. Without a large list of keyword phrases, choices for optimization are slim and probabilities for success decline along with it.
Armed with a good research tool (which is usually a paid version), a SEO collects a large subset of related terms in a list and analyzes the competition levels for the ones with higher search traffic first. It is important for web marketers to understand that keyword research tools are not perfect in their data by any means. This is because many of the search tools available gather data from meta search engines. Unless the search tool is directly linked to the actual search engine database and outputs data in it’s entirety, there is always room for possible error since the data collection method is not perfect in itself. For search engines to provide direct access to this data without limitations would be any SEOs dream come true. This, however, is unlikely to happen because the potential for abuse is just too high. There are two ways keyword research tools may not report completely accurate data. First, your tool of choice may output incorrect daily or monthly search traffic. Second, it may not list other keywords that are actually being searched for. Just because the data isn’t perfect doesn’t mean it isn’t useful. We can still deduce relative search traffic strengths from the numbers given so you can feel reasonably safe, in general, when viewing traffic potential on relative terms.
Great SEOs, though, are not only looking for the most targeted and relevant search terms but are also seeking keywords and search phrases that have a decent chance of getting ranked in the search engines. Like any marketplace, there are gaps and opportunities which competent SEOs will seek out before expending a large amount of resources on optimizing similar good search phrases. This is because similar, yet relevant, search terms have varying levels of difficulty and competition levels. After collecting a large subset of related terms in a list, a SEO analyzes the keyword competition levels for the ones with higher search traffic first.
For websites starting their optimization, it is highly recommended the internet marketer goes after the low-hanging fruit. Why? This simply means to quickly rank for terms with the least competition levels and reasonable traffic volume. Many inexperienced to the SEO game, naturally lean towards the highest search traffic terms first. This is the single biggest mistake newbies make and sets them up for failure before the SEO campaign even gets started. Let’s say you sell diamond jewelry. An amateur would go for “diamond jewelry” as their first target since this keyword yields a higher number of searches. In most cases, however, the keyword which is the most intuitive is not the one to go after because it is the most generic term for that product. Rather than going after “diamond jewelry”, you have a choice of related terms such as “black diamond jewelry”, “blue diamond jewelry”, “discount diamond jewelry”, “blue diamond wedding jewelry” and so on. Of course, you’d generally only optimize for products you actually sell so as to increase sales conversion and not mislead your visitors. Thus, if you don’t offer “blue diamond jewelry”, you don’t want to go after it unless your expertise as a diamond retailer tells you that black diamonds are far superior to blue diamonds and you are attempting to sway potential buyers of blue diamonds to black diamonds as a strategy.
With a more straightforward approach to optimization, these search terms “black diamond jewelry”, “blue diamond jewelry”, and “discount diamond jewelry” show significantly lower search numbers relative to “diamond jewelry”. These keyword phrases are considered tier two search terms. Jewelry and diamond jewelry are considered tier one search terms. For most niche markets, optimizing for more specific terms and directing the visitor to the related subpage of the website converts a whole lot better than general terms. Therefore, it is a great strategy to go ahead and optimize for these tier two keywords (after you’ve confirmed the competitiveness of the keyword search phrase). By building up traffic for the a bigger basket of lesser competitive terms, you will be able to have the equivalent traffic levels as if you were going after one or two difficult search terms. You’ll reach your goal of getting higher search rankings with faster and with less resources.
There is also another benefit many fail to realize. Notice also that the terms above have the base term “diamond jewelry” in them. As an experienced SEO company, we have found that you are getting credit for the base term even though you aren’t specifically going after it in your inbound anchor link text. Furthermore, in terms of business cashflow, it is going to be much easier to rank the lower search traffic terms first and therefore start getting some sales to generate more profit that can be channeled into the tougher key phrases. Rather than hoping to rank a tougher search term which usually takes longer and costs more, it makes sense to generate profits that can be applied towards further aggressive Internet marketing and ensure that your pool of marketing funds don’t dry up before getting higher search engine rankings. Once you reach the top ten rankings for the tier two or tier three search terms, your attempt to rank your website for tier one terms, jewelry and diamond jewelry or even gold jewelry, will be an easier climb to the top.
We’ll cover how to perform detailed keyword and competition analysis in part two of this article. In the meantime, here are some useful free online keyword tools for starters (search for these terms specifically and the top result will be what you’re looking for):
WordTracker Free Keyword Tool
Google Adwords External Keyword Tool
Overture Search Suggestion Tool
More search engine optimization resources are available on our SEO tools page.
Anthony Yap
http://www.articlesbase.com/internet-articles/keyword-research-and-analysis-strategies-1-overview-119222.html
Google PageRank and Web Site Backlinks
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One of the most hotly disputed topics in the world of web site promotion is the methods used to increase the PageRank (PR) of a given web site. PageRank is one of the methods Google uses to determine web page relevance and importance for a given search term.
The PageRank of a website or web page is determined by link analysis algorithms that are different for each search engine. Larry Page, one of the co-founders of Google describes a page’s PR as “the sum of all things pointing to it” (Vise 2005).
Google PageRank can vary from 0 (the lowest) to 10 (the highest) for a given web page. If you have a Google Toolbar installed in your web browser, you can see the PageRank of each page that you visit. PageRank is almost solely determined by the number and quality of links pointing to and from your web pages. Of course, you can control the choice of pages you link to, but you require links pointing back to your pages from desirable web sites.
Sheer quality of links is not enough. Indeed, receiving too many links from undesirable web sites can decrease the importance of your web pages. While the PR algorithm is very complex, the basic idea is easy to understand.
The PR of a given page is the result of (quantity x PR) of inbound links versus (quantity x PR) of outbound links. Increasing backlinks to your site is the only way to increase PR. The best way of increasing your PR is to decrease the number of outbound links to pages with low PR and to increase the number of inbound links with high PR.
Content is king. If you provide unique, useful content that is updated often, people and website spiders will visit your site often and you may even get some free one-way links. The holy grail of backlinks is unsolicited praise along with a link to your site. This comes by way of blog, review, or website forum. These are great to get, but you don’t have a lot of control over who writes what.
SEO experts tout the importance of reciprocal linking. This is a long and arduous process that requires you to find websites with similar content that don’t compete with you directly, and then trading links with them to improve your PR (hopefully). This is an established marketing method that requires time and patience, but it works well.
Another great way to increase backlinks to your site is to write and distribute short articles to ezines and article directories. Many of the content publishers are free to submit to, and often have great turnaround time. You can write an article and have it show up in high PR directories in less than a day! Of course you want to submit to categories that are relevant to the content of your website. If you have a website about classic cars and car parts, you could write an article about auto maintenance tips.
While no solution is perfect for everyone, you should experiment with different forms of promotion and search engine optimization. Web site promotion is more important than ever. Increasing the number of quality links to your website is necessary to ensure that your quality content will be found by your target audience.
Jason Kamara
http://www.articlesbase.com/link-popularity-articles/google-pagerank-and-web-site-backlinks-108098.html
Webmasters Are Obsessing Over Page Rank
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page rank was started to help internet users understand which page is relevant and important in a search, normally the higher the page rank the better search position you will have on Google. Page Rank is a number form 1-10 which Google gives each web page so internet users know the importance and the Google search engine knows how to position the page on the search engine results. Google thinks the page is on the web. Many people who have a website are looking at the best ways of increasing their Google page rank. An important fact to remember is that Page Rank is calculated on a webpage by webpage basis not on a website by website basis.
To other website owners your page rank may be a source of envy. Given that the internet has grown so rapidly over the past decade, the competition for the best search engine position has created an enormous market focused on how best to position a website for better rankings on Google, Yahoo and other prominent search engines.
Search engines will rank your page higher than one with less links back to it. The formula to increasing your page rank is quite easy, but you will have to work to get it.
1. Join a reciprocal link exchange program, some are free some cost money. Try to get at least 30-50 exchange per week.
2. Write article and distribute them to as many article sites as possible or join a program that will distribute for you. Write at least 4-5 article per month.
3. Submit your links to as many web directories as possible. Submit to 30-50 per week.
4. If you are selling a product create an affiliate program where others sell your product. They will place the links their sites and they will point back to your site, another one way link.
Links that are pointing to your site are very important in the page rank system, each link is counted as a vote to your website, if you receive votes with high pr that will you’re your pr, more links the more votes the better the ranking in the search engine results.
PR does not depend on the quality of site but it is the criteria which measures the value of a web page only. Many webmaster put a lot of emphasis on page rank, and most of the time they will not link their site with a site that has a page rank that is lower than their own in the fear it will drop their page rank. When you link your site to another website that means you vote for it. To get your PR rating up it is essential to have a significant number of good quality links to your site.
So how do you attract traffic the natural way. Sadly, most of this traffic is not qualified. The most difficult challenge most web designers face is getting traffic to your site. If you do not have a large advertising budget, traffic exchanges can be an effective way to advertise your site for free. Traffic exchanges, sometimes known as surfing sites, can bring a steady stream of visitors to your website, for no payment – very important for a business startup if you want to make money online from home.
Most people believe that the higher your Google Page Rank, the higher you’ll be in the search results listing. Yes pages and or sites with a higher page rank seem to rank better than those sites that do not have a page rank, but don’t be fooled the site without a page rank might have a higher ranking but Google has not updated its page rank on the tool bar, Google usually updates 4 times a year. The only thought on most peoples minds if they own a website is how do increase traffic and how do I get a higher page rank.
David Fishman
http://www.articlesbase.com/internet-articles/webmasters-are-obsessing-over-page-rank-95572.html
How to Get Over 100 Free PR Backlinks
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The importance of generating backlinks to increase Page rank can not be emphasized any more, it is absolutely mandatory. Once you start your backlink building campaign, you will find that it can be a difficult task if you don’t know which direction to take.
The traditional way to acquire backlinks is to search the internet for websites with a high PR that share the same or similar interest with your own and ask them for a reciprocal link. A reciprocal link is an link exchange between two website owners where each party agree to place each others links on their websites. The problem that occurs when searching for reciprocal links is, if you are just starting out, then your page rank will probably be zero. Most sites that are already established do not gain any incentive to exchange links with you.
The other alternatives to finding established sites to link is to get a little creative in order to build some backlinks. We all know that Web 2.0 social networking sites have bombarded the internet, but what most people do not realize is that they are a great source of high Pr backlinks. You can set up an account with several networks, submit a blog with a link to your website and voila!; you have created a quality backlink to your website.
Another source for acquiring backlinks that usually goes unnoticed are RSS feeds. You can use RSS feed for a variety of reasons. One reason is to receive great exposure for your website or blog. Once you submit your website to an RSS Feed Directory your feed can be subscribe to by numerous readers, thus creating great exposure for your website. RSS feeds are also a great backlinks tool, you can not only generate backlinks every time your RSS feed is subscribe to, but you will also get free backlinks from each RSS feed directory you use to submit your website.
For best results submit to about 15 directories at a time to spread the amount of traffic you will receive. Spreading your traffic will also help with you Google ranking. The search engines rank websites with consistent traffic higher. You also do not want to generate too many backlinks too fast, as to not raise any eyebrows with Google.
Marc Marseille
http://www.articlesbase.com/seo-articles/how-to-get-over-100-free-pr-backlinks-671084.html
The Magic LSI Latent Semantic Indexing for Keyword Ranking
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Learn SEO how to video explains LSI or Latent Semantic Indexing and the power it gives your top keyword and keywords phrases. Increase your Keyword Ranking with magic supporting words. Brought to you by: www.pixseo.com
Duration : 0:3:3
SEO Tips & news search ranking
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More SEO tips & tutorial. Also Google has a great new SEO news vid. If you want to rank high in Google News Search you need to see it. Twitter @jimboot http://stewartmedia.biz/myblog/
Duration : 0:10:44
Increase Page Rank with Blog Catalog
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This video describes how to increase your page rank by leveraging each other and using Blog Catalog. It goes much quicker if we leverage each other than work alone. Google rewards blogs with comments and ratings.
To rate my Blog go to http://www.whoischristine.com
More training for Online Marketers such as:
- Search Engine Submission
- On page & Off page website optimization
- Web 2.0, Blogging & Social Networks
- Press Releases, Articles, & Banner Ads and much more.
If you are interested in joining Global Resorts Network please visit http://www.grndistributors.com
If you are already a GRN Distributor and interested in more training please visit http://www.grntraining101.com
If you are interested in joining as a member only, please visit http://www.grncentral.com
If you would like to schedule a live demonstration visit http://www.grnlivedemo.com
If you would like to subscribe to the weekly GRN Travel Saver Newsletter go to http://www.grntravelsaver.com
To learn more about Christine please visit http://www.whoischristine.com
Duration : 0:2:52
SEO Link Building Strategy – Get Backlinks With PR
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I used this strategy to get free PR6, 5, and 4 links for one of my project sites. The method has been very effective for finding follow backlinks with PR that are related to my topic.
Duration : 0:7:10
What is the Meaning of Report? Using SEO Reports to Improve Rank
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If your search engine optimization firm provides you with an SEO ranking report each month, it’s very important that you are able to understand what the report means. Website marketing is an investment, and your ranking report is your tool for tracking progress and spotting problems. It’s like buying a stock, with your report being the prospectus (company profile); only your report is updated monthly and a prospectus is not. For help visit www.the20seotools.com. They both help you figure out what’s going on with your investment and learning to read your rank report will help you constantly evaluate your internet marketing firm’s performance.
These reports are normally run for each client once per month, and they show the client’s website’s search engine rank. If you’re on page one for your favorite search term, this report will show you your current standing. You could be on page one or page ten in each search engine at any time, and you want to make sure your website’s rank is always improving, at least generally. This is why it is absolutely imperative that your SEO firm provide ranking reports that compare the current month ranks to the prior months’ ranks. If your website moved up 20 places in Google, your report should show this very plainly. If your rank drops for a search term, it needs to be reflected in the report.
Quality SEO companies don’t hide this information from their clients because it’s useful for improvement. Moving a website to the top page for competitive results are not an exact science, especially since search engines change their algorithms frequently (Google changed theirs over 400 times last year – that’s more than once every single day!). If your website drops in rank at any time, it’s because the optimization for that particular keyword has fallen short of other websites’ monthly SEO improvements. Website marketing firms can utilize these monthly reports to keep your website climbing to the top by spotting problem areas and monitoring your competitors. In internet marketing, it isn’t uncommon to watch a website take one step backwards, followed immediately by 3 steps forward.
Monitor your monthly ranking report to ensure that your marketing firm is diligently improving your website’s SE placement. If you haven’t signed up for the service yet, be sure to talk to potential companies about their SEO reports and request a sample. Go to www.seo-prediction.com. Most will run a report for your website for free, with no questions asked, and simply email it to you. Your monthly SEO ranking report is the key to your website’s rank improvement.
Deepak
http://www.articlesbase.com/internet-marketing-articles/what-is-the-meaning-of-report-using-seo-reports-to-improve-rank-699656.html
